…you can now compare the science that’s behind the claims, unless the claims others make are for undisclosed active ingredients that somehow cause this affect on behavior (e.g., increased affection).
The common molecular mechanisms place the human pheromone-deniers in a catagory that could only be reserved for those who think that plant odors (as in food odors) do not have the same epigenetic effects on intracellular signaling as pheromones do in species from microbes to man.
Our results indicate that people select specific perfumes that suit their individual body odor and they thus provide an insight into the highly individual nature of perfume choice.”
Individual body odor (i.e., pheromones) enhances appeal as does fragrance use. This is the concept of human pheromone-enhanced fragrances that I detailed in Human pheromones and food odors: epigenetic influences on the socioaffective nature of evolved behaviors.
Fragrance use adds to the appeal of men’s axillary odors.
It takes many years to gain acceptance — even of the most obvious of new concepts. No matter the logic, the concept could still be wrong. And who is willing to risk their academic reputation by siding with someone who might be wrong? If he’s right, however, there’s always time to begin support — when others do so.