Since the smoking ban in restaurants, bars and nightclubs, customers are more aware of unpleasant smells, such as body odors and the smell of old beer, that used to be masked by cigarette smoke. Now science is looking at how the introduction of pleasant ambient scents that hide unwanted odors might enhance the nightlife experience. According to Dr. Hendrik Schifferstein from Delft University of Technology in the Netherlands, and his colleagues, carefully selected fragrances can enhance dancing activity, improve the overall perception of the evening, and improve how nightclub goers rate the music as well as their mood. Their findings were just published online in Springer’s journal Chemosensory Perception. Free Full Text Here
Pheromone – infused nightclubs are obviously the wave of the future.