Olfactory/pheromonal conditioning of stimulus-reaction times

Researchers find that the brain smells what it expects rather than what it sniffs (w/ video)

(Medical Xpress) — “In the moments before you “stop and smell the roses,” it’s likely your brain is already preparing your sensory system for that familiar floral smell. New research from Northwestern Medicine offers strong evidence that the brain uses predictive coding to generate “predictive templates” of specific smells — setting up a mental expectation of a scent before it hits your nostrils.”

Their results exemplify how olfactory/pheromonal conditioning of responses paired with with other sensory input occurs. The reaction time appears to precede the stimulus presentation in cases where repeated associations result in unconscious affects on behavior. The take home message for romantics who think love at first sight is a response to visual appealing physical features is that love is a conditioned response to pheromones. But don’t take my interpretation for anything more than an interpretation. Think for yourself, but first close your eyes. Now, picture your favorite food in your mind’s eyes without any associated odor. Are you going to just look at it, or eat it?

About James V. Kohl 1307 Articles
James Vaughn Kohl was the first to accurately conceptualize human pheromones, and began presenting his findings to the scientific community in 1992. He continues to present to, and publish for, diverse scientific and lay audiences, while constantly monitoring the scientific presses for new information that is relevant to the development of his initial and ongoing conceptualization of human pheromones. Recently, Kohl integrated scientific evidence that pinpoints the evolved neurophysiological mechanism that links olfactory/pheromonal input to genes in hormone-secreting cells of tissue in a specific area of the brain that is primarily involved in the sensory integration of olfactory and visual input, and in the development of human sexual preferences. His award-winning 2007 article/book chapter on multisensory integration: The Mind’s Eyes: Human pheromones, neuroscience, and male sexual preferences followed an award winning 2001 publication: Human pheromones: integrating neuroendocrinology and ethology, which was coauthored by disinguished researchers from Vienna. Rarely do researchers win awards in multiple disciplines, but Kohl’s 2001 award was for neuroscience, and his 2007 “Reiss Theory” award was for social science. Kohl has worked as a medical laboratory scientist since 1974, and he has devoted more than twenty-five years to researching the relationship between the sense of smell and the development of human sexual preferences. Unlike many researchers who work with non-human subjects, medical laboratory scientists use the latest technology from many scientific disciplines to perform a variety of specialized diagnostic medical testing on people. James V. Kohl is certified with: * American Society for Clinical Pathology * American Medical Technologists James V. Kohl is a member of: * Society for Neuroscience * Society for Behavioral Neuroendocrinology * Association for Chemoreception Sciences * Society for the Scientific Study of Sexuality * International Society for Human Ethology * American Society for Clinical Laboratory Science * Mensa, the international high IQ society