Marketing vs. the truth about human pheromones

Here’s an example of the truth about human pheromones compared to the latest marketing, which is designed to get you to buy a worthless fragrance product. Taken together, the following “red flag” statements make it seem like there is scientific support for their product claims.


1. Major universities have conducted scientific studies…
2. Men report astounding results…
3. Women make eye contact, smile at you more often…

TRUTH: Only two university studies, both done at Knox College, have demonstrated behavioral affects of pheromones. The results of the first study showed that women made eye contact and smiled more often during a 15-minute interaction that was recorded on videotape for later analysis. The second study replicated these results and added results from a questionnaire that showed women were more attracted to the man when he was wearing the same mixture of pheromones.

FALSE MARKETING: If you want to give this male pheromones thing a try, _______ Cologne is an excellent choice. It is a specially formulated blend of male pheromones…. Give the stuff about three weeks… Your life will not be the same again.

TRUTH: There is no indication of why their product would be an excellent choice. Their special formula is not disclosed; and there is no evidence that it contains male pheromones. Our studies showed a behavioral affect in 15 minutes. Why do you need to give their stuff about three weeks? Obviously, the only reason your life might not be the same again is that you will have wasted even more of your hard-earned money on a worthless product. This could lead to life-long depression if you did it frequently.

For now, I will leave the product unnamed, even though their marketers are making false claims that incorporate my research. In time, if these marketers continue to make false claims, I will begin to disclose their names in an attempt to help consumers rid the market of the people who have bastardized the concept of human pheromones.

Meanwhile, if you are interested in the truth about human pheromones, you will continue to find it at

About James V. Kohl 1307 Articles
James Vaughn Kohl was the first to accurately conceptualize human pheromones, and began presenting his findings to the scientific community in 1992. He continues to present to, and publish for, diverse scientific and lay audiences, while constantly monitoring the scientific presses for new information that is relevant to the development of his initial and ongoing conceptualization of human pheromones. Recently, Kohl integrated scientific evidence that pinpoints the evolved neurophysiological mechanism that links olfactory/pheromonal input to genes in hormone-secreting cells of tissue in a specific area of the brain that is primarily involved in the sensory integration of olfactory and visual input, and in the development of human sexual preferences. His award-winning 2007 article/book chapter on multisensory integration: The Mind’s Eyes: Human pheromones, neuroscience, and male sexual preferences followed an award winning 2001 publication: Human pheromones: integrating neuroendocrinology and ethology, which was coauthored by disinguished researchers from Vienna. Rarely do researchers win awards in multiple disciplines, but Kohl’s 2001 award was for neuroscience, and his 2007 “Reiss Theory” award was for social science. Kohl has worked as a medical laboratory scientist since 1974, and he has devoted more than twenty-five years to researching the relationship between the sense of smell and the development of human sexual preferences. Unlike many researchers who work with non-human subjects, medical laboratory scientists use the latest technology from many scientific disciplines to perform a variety of specialized diagnostic medical testing on people. James V. Kohl is certified with: * American Society for Clinical Pathology * American Medical Technologists James V. Kohl is a member of: * Society for Neuroscience * Society for Behavioral Neuroendocrinology * Association for Chemoreception Sciences * Society for the Scientific Study of Sexuality * International Society for Human Ethology * American Society for Clinical Laboratory Science * Mensa, the international high IQ society