Erox rises from the ashes

‘Erox” (aka Pherin and Human Pheromone Sciences):

Not to be confused with Eros, as in The Scent of Eros products and the first book about human pheromones.

Despite what has been indicated in recent news news, I have seen no mention in the scientific literature of results from a unisex fragrance. Nothing indicates it might increase feelings of arousal, excitement, social warmth and friendliness.  From the report/ad copy linked here, I can’t be sure if these results supposedly come from a study of the ER303 compound, and can’t assess the claim that it has been shown to increase feelings of attraction and flirtiness during a double blind placebo controlled study.

In contrast, results of a mixture of androsterone and androstenol were again presented in April 2011 at the annual meeting of the Association for Chemoreception Sciences. Our mixture, increases women’s observed flirtatious behavior and self-reported level of attraction during a 15 minute interaction with a man wearing the mixture.

I find it unfortunate that consumers appear to be in for another blast of product marketing geared to those who are desperate to believe in a magical aphrodisiacal effect (of sea coral?). At least, so far, there’s no claim that the new chemical acts via a non-functional organ or “sixth sense.” But that simply makes me wonder what their new approach will be.

My approach has been to detail the scientific facts we used in our study design that was the first to show behavioral affects of human pheromones.  But our results have also been presented during different scientific congresses, so that they can be evaluated by peers, who are not as readily convinced by marketers when it comes to claims about their “pheromones”.

About James V. Kohl 1307 Articles
James Vaughn Kohl was the first to accurately conceptualize human pheromones, and began presenting his findings to the scientific community in 1992. He continues to present to, and publish for, diverse scientific and lay audiences, while constantly monitoring the scientific presses for new information that is relevant to the development of his initial and ongoing conceptualization of human pheromones. Recently, Kohl integrated scientific evidence that pinpoints the evolved neurophysiological mechanism that links olfactory/pheromonal input to genes in hormone-secreting cells of tissue in a specific area of the brain that is primarily involved in the sensory integration of olfactory and visual input, and in the development of human sexual preferences. His award-winning 2007 article/book chapter on multisensory integration: The Mind’s Eyes: Human pheromones, neuroscience, and male sexual preferences followed an award winning 2001 publication: Human pheromones: integrating neuroendocrinology and ethology, which was coauthored by disinguished researchers from Vienna. Rarely do researchers win awards in multiple disciplines, but Kohl’s 2001 award was for neuroscience, and his 2007 “Reiss Theory” award was for social science. Kohl has worked as a medical laboratory scientist since 1974, and he has devoted more than twenty-five years to researching the relationship between the sense of smell and the development of human sexual preferences. Unlike many researchers who work with non-human subjects, medical laboratory scientists use the latest technology from many scientific disciplines to perform a variety of specialized diagnostic medical testing on people. James V. Kohl is certified with: * American Society for Clinical Pathology * American Medical Technologists James V. Kohl is a member of: * Society for Neuroscience * Society for Behavioral Neuroendocrinology * Association for Chemoreception Sciences * Society for the Scientific Study of Sexuality * International Society for Human Ethology * American Society for Clinical Laboratory Science * Mensa, the international high IQ society