I was still somewhat surprised that the women reported they were more attracted to the man when he was wearing the androsterone/androstenol mix.
This patent application is predicted by the model I have been presenting for more that 15 years. It predicts an incredible advance in anti-aging medicine due to research on mammalian pheromones.
The honeybee has emerged as a model organism that links chemical stimuli from flowers, foods, and animals to survival of all species.
Visual input does not directly activate the hypothalamus. Olfactory input (i.e., food odors and social odors) directly activate the hypothalamus. Only via association with odors can what we see influence hormone driven behavior associated with activation of the hypothalamus.
“…the Darwinist approach to attraction – beautiful faces and well-formed bodies are important biological indicators of a person’s value as a sexual partner.”
A Darwinist approach would be biologically based and modeled in other species. In other species, mate preferences develop via associations with social odors: olfactory/pheromonal cues of reproductive fitness. Food odors and social odors activate the same evolved neurophysiological mechanisms in all mammals. How might we have come to prefer beautiful faces and well-formed bodies if not via their association with human scent signatures?
Body-spray commercials feature young men dousing themselves with fragrance and – voila – hordes of beautiful women or even bands of angels descend upon them. Male birds deploy a similar tactic when they release their cologne – or preen oil – secreted from a gland at the base of their tail.
Food odors drive behaviors associated with food acquisition; social odors (called pheromones) drive behaviors associated with mate acquisition.
a mixture of androsterone and androstenol influences women’s flirtatious behaviors and increases their level of attraction
A flying mammal that relies on acoustic signaling for food acquisition helps make my case for the importance of olfactory/pheromonal input during the development of sexual preferences.